Direct marketers have this one down cold. They know that one of the best ways to develop a pool of qualified prospects is to offer something for free. We’re not talking about the logo emblazoned coffee mugs or cheesy baseball caps that are forced upon us at trade shows. We’re suggesting that...
My mother was fond of saying, "If you want to know something, go directly to the source." Taking this advice to heart, I interviewed professionals in the industry for the e-book, How to Really Make a Living as an Editorial Freelancer. Publishers, editorial directors, human resource managers and...
We asked ten questions of freelancers who were living their dream life. Following are some of their answers. They cover successful marketing techniques, how to get clients and more! Yuwanda Black, Writer, Editor, Small Business Columnist] My sister and I worked at the same company. We were...
A "free agent" used to be a sports figure, or entertainer whose contract had run out and was looking for a new one. But with the change in our economy and the survival mode that companies have switched to, a vast number of people have entered the arena of free agents. Recent books and articles...
When you work a 9-5 job, your boss tells you what to do and when to do it. But when you have your own business, you’re the boss! You have to decide what to do and when to do it. A 7-step formula for making a schedule that will provide you with time management skills that will allow you to...
